Health & Well-Being

MBAKE Health & Well-Being approach consists of 8 building blocks.

Grains & Seeds

Increase quantity of grains & seeds in products to help consumers reach their recommended daily intake of fibre

Products:

Soft grain, multicereals, Puravita wholegrain

Sugar reduction

Lower sugar consumption by a minimum of 3% through the use of a complete range of sugar reduced patisserie & chocolate product

Products:

Chocolate products, Custard cream mixes

More fruits

Increase, whenever possible, fruit content in the fillings

Products:

Fruit fillings - blueberry, cherry, raspberry, mango, black forest and passion fruit

Fat reduction

Replace low nutritional quality fats by fats of good nutritional quality and trans fatty acids ingredients by healthier fat sources

Products:

Non-dairy toppings

Salt reduction

Reduce quantity of salt in baked goods to help consumers abide to the 5g of salt/day as part of the World Health Organisation recommendations

Products:

Puravita wholegrain

Cleaner labels

Use cleaner label alternatives to reduce ingredients perceived as undesired such as additives, artificial colours and flavours

Products:

Bread improvers, plant based specialty fats, egg wash alternative, custard cream mixes, Puravita wholegrain, fruit fillings

Organic

Use, whenever possible, an organic alternative without compromising on taste, texture and overall functionality

Products:

Sourdough,Puravita wholegrain, bread improvers

Plant based

Contribute to a better planet by offering plant-based alternatives with taste, texture and functionality as close as possible to the traditional counterpart

Products:

Plant based speciality fats, egg wash alternative, Puravita wholegrain, fruit fillings