MBAKE Health & Well-Being approach consists of 8 building blocks.
Health & Well-being
.png)
.png)
Grains & Seeds
Increase quantity of grains & seeds in products to help consumers reach their recommended daily intake of fibre
Products:
Soft grain, multicereals, Puravita wholegrain
Sugar reduction
Lower sugar consumption by a minimum of 3% through the use of a complete range of sugar reduced patisserie & chocolate product
Products:
Chocolate products, Custard cream mixes
More fruits
Increase, whenever possible, fruit content in the fillings
Products:
Fruit fillings - blueberry, cherry, raspberry, mango, black forest and passion fruit
Fat reduction
Replace low nutritional quality fats by fats of good nutritional quality and trans fatty acids ingredients by healthier fat sources
Products:
Non-dairy toppings
.png)
Salt reduction
Reduce quantity of salt in baked goods to help consumers abide to the 5g of salt/day as part of the World Health Organisation recommendations
Products:
Puravita wholegrain
Cleaner labels
Use cleaner label alternatives to reduce ingredients perceived as undesired such as additives, artificial colours and flavours
Products:
Bread improvers, plant based specialty fats, egg wash alternative, custard cream mixes, Puravita wholegrain, fruit fillings
Organic
Use, whenever possible, an organic alternative without compromising on taste, texture and overall functionality
Products:
Sourdough,Puravita wholegrain, bread improvers
Plant based
Contribute to a better planet by offering plant-based alternatives with taste, texture and functionality as close as possible to the traditional counterpart
Products:
Plant based speciality fats, egg wash alternative, Puravita wholegrain, fruit fillings